No. Dos

Perrier recently published/released a commercial called "Thirst For the Extraordinary". The commercials ability to grasp the attention of viewers who enjoy an extraordinary lifestyle was very apparent from the moment it came on the screen. The vibrant colors and choice of sound during the first scene evoked a sense of wonder.

Then out of no where the loud and vibrant notes of In The Hall of the Mountain King by Peer Gynt a choice of music that in turn makes the viewer feel familiar but also in anticipation of what is to come.

As the anticipation builds, chaos breaks. The music heightens and attention to detail becomes fragmented yet obvious. You begin to feel as thought you are on a extravagant journey where the party never stops. Then when you've reached the climax of this extraordinary journey, you are brought back through an ever so tasteful soft diffusion to emphasize the true content of what you have just experienced.


https://www.youtube.com/watch?v=verzNYAOQ7s

I feel the producer of this commercial spoke to a very specific audience (young adults) and did so in a very well and tasteful manner. The greatest idea of emphasis was a colorful, vibrant and extraordinary time. I feel one of the most effect ways they were able to portray these ideals was through their choice of sound. I feel we can assume every one has had an encounter with that beautiful piece of music. So with that idea in mind, the viewer can correlate the type of emotion being portrayed unto them. The correlation being made regarding the product is a drink for the extraordinary.

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Do beverage commercials give the audience the power to interpret commercials as they wish? Or do they make it so the audience is only provoked by what the presenter wants them to see? Should PSA's market accordingly to the audience or should we the viewers be allowed to pass judgement on what we feel is morally corrects.

In referendum to Coke-a-Cola:

https://www.youtube.com/watch?v=LhP5sDUnF6c

During the 2015 Suberbowl Coke-a-Cola release a commercial regarding patriotism. Young children of all ethnic backgrounds and tongues sang “America the Beautiful”. I thought about not the controversy surrounding it, because I knew my stance, but more to the idea of, is there a correlation?  Does a can of soda and my love of country relate? Are they allowed to be considered in the same context? Should singing a song about my country make me want to drink a Coke (Coke-a-Cola)? If I don’t like Coke does that make me any less patriotic?

Should I want to get up and dance due in part to the idea of a women dancing because she’s holding a Coke? Do I even need a beverage to have a good time? Do people feed into these ideas? Is that why there is such a high repetition of these “feel good commercials” and their correlation to a beverage. In my humble opinion I know that answer is yes i.e. in 2010 Redbull was hit with a lawsuit in regards to their “Red Bull Gives You Wings” campaign. Personally not knowing the logistics of the case I can assume the following: I think we can all assume that they might have been sued because some genius person assumed the beverage really gave you wings and jumped off something and injured themselves.

Should something as simple as a beverage company be allowed to have that much of an influence on modern day society, especially not knowing who might be watching the said commercial. Whether it be a beverage that makes you want to signs songs of country or one that gives you wings, should beverage companies be allowed to market ideals that have no general correlation to the beverage itself?