Perrier recently published/released a commercial called "Thirst For the Extraordinary". The commercials ability to grasp the attention of viewers who enjoy an extraordinary lifestyle was very apparent from the moment it came on the screen. The vibrant colors and choice of sound during the first scene evoked a sense of wonder.
Then out of no where the loud and vibrant notes of In The Hall of the Mountain King by Peer Gynt a choice of music that in turn makes the viewer feel familiar but also in anticipation of what is to come.
As the anticipation builds, chaos breaks. The music heightens and attention to detail becomes fragmented yet obvious. You begin to feel as thought you are on a extravagant journey where the party never stops. Then when you've reached the climax of this extraordinary journey, you are brought back through an ever so tasteful soft diffusion to emphasize the true content of what you have just experienced.
https://www.youtube.com/watch?v=verzNYAOQ7s
I feel the producer of this commercial spoke to a very specific audience (young adults) and did so in a very well and tasteful manner. The greatest idea of emphasis was a colorful, vibrant and extraordinary time. I feel one of the most effect ways they were able to portray these ideals was through their choice of sound. I feel we can assume every one has had an encounter with that beautiful piece of music. So with that idea in mind, the viewer can correlate the type of emotion being portrayed unto them. The correlation being made regarding the product is a drink for the extraordinary.
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