Do beverage commercials give the audience the power to
interpret commercials as they wish? Or do they make it so the audience is only provoked
by what the presenter wants them to see? Should PSA's market accordingly to the
audience or should we the viewers be allowed to pass judgement on what we feel
is morally corrects.
In referendum to Coke-a-Cola:
https://www.youtube.com/watch?v=LhP5sDUnF6c
During the 2015 Suberbowl Coke-a-Cola release a commercial regarding
patriotism. Young children of all ethnic backgrounds and tongues sang “America
the Beautiful”. I thought about not the controversy surrounding it, because I knew
my stance, but more to the idea of, is there a correlation? Does a can of soda and my love of country relate?
Are they allowed to be considered in the same context? Should singing a song
about my country make me want to drink a Coke (Coke-a-Cola)? If I don’t like
Coke does that make me any less patriotic?
Should I want to get up and dance due in part to the idea of
a women dancing because she’s holding a Coke? Do I even need a beverage to have
a good time? Do people feed into these ideas? Is that why there is such a high repetition
of these “feel good commercials” and their correlation to a beverage. In my
humble opinion I know that answer is yes i.e. in 2010 Redbull was hit with a
lawsuit in regards to their “Red Bull Gives You Wings” campaign. Personally not
knowing the logistics of the case I can assume the following: I think we can all
assume that they might have been sued because some genius person assumed the
beverage really gave you wings and jumped off something and injured themselves.
Should something as simple as a beverage company be allowed
to have that much of an influence on modern day society, especially not knowing
who might be watching the said commercial. Whether it be a beverage that makes
you want to signs songs of country or one that gives you wings, should beverage
companies be allowed to market ideals that have no general correlation to the
beverage itself?
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